Welcome to Redefining Work.

I’m Lars Schmidt. Twenty years in recruiting and talent strategy. Entrepreneur. I’ve designed recruiting for the Olympic Games, created SpaceX’s and Hootsuite’s first employer brand, won NPR’s inaugural Innovation Award, storyboarded and produced the first AI video episodic employer brand campaign (The Quest), and keynoted on talent trends around the world. Fast Company columnist. Author of Redefining HR: Transforming People Teams to Drive Business Performance. Host of the award-winning Redefining Work podcast.

I know how organizations win through talent.

Here’s what you’ll get in this Substack newsletter:

• Insights on AI’s impact on hiring

• Strategies for building magnetic cultures

• Real talk on aligning people and business strategy

• Conversations with leaders who are transforming work right now.

• Analysis grounded in what actually works.

No corporate jargon. No theory without practice.

This publication is for practitioners, business leaders, founders, executives, investors, and anyone who knows that talent strategy is business strategy.

Subscribe. Stay ahead.